There’s no denying Google’s dominance on the global stage when it comes to search engines. In fact, Google processes over 3.5 billion searches per day! With such a vast amount of people using Google as their primary search engine, it’s no wonder businesses are clamoring to get their website ranking high on Google’s SERP (Search Engine Results Page).
There are a number of different ranking factors that Google takes into account when it decides where to place your website on the SERP. These include things like the quality of your website’s content, the number of backlinks pointing to your website, and your website’s load time.
One of the most important ranking factors, however, is Google reviews.
Google reviews are a great way to build trust and credibility with potential customers. After all, if someone sees that your business has a 4-star rating on Google with hundreds of reviews, they’re more likely to trust that you’re a reputable business than if your rating is 3 stars with only a handful of reviews.
Google uses these reviews as a trust signal to show searchers that your business is credible and trustworthy. The more positive reviews you have, the higher you will rank in Google Maps. Google reviews are also a great way to get valuable feedback about your business. You can use this feedback to make changes and improve your business. If you’re not currently monitoring and responding to your Google reviews, now is the time to start! Not only will it help improve your Google Maps ranking, but you’ll also build relationships with your customers and get valuable feedback that you can use to improve your business.
The first step to Google review success is monitoring what people are saying about your business. You can do this a few different ways:
Google Alerts: Set up Google Alerts for your business name and/or your city. This way, you’ll be notified any time someone mentions your business online.
Google Business Profile app: The Google Business Profile app (for Android and iOS) is a great way to keep track of your reviews. You can also use the app to respond to reviews.
Google Analytics: If you have Google Analytics set up for your website, you can track your Google reviews in the “Site Content” section. Just click on “All Pages” and then type in “ Google review” in the search bar.
Once you start monitoring your Google reviews, you need to have a plan for responding to them. This is important for two reasons:
Here are a few tips for responding to Google reviews:
So now you can see that Google reviews are a powerful way to impact your business’s ranking. If you’re not currently monitoring and responding to your Google reviews, there is no better time than right now to get started.