One of the simplest ways to control your online business information is through the use of your Google My Business profile. It allows you to control and update your contact information, choose your preferred category for search results, edit a business description or add a photo or video. Google My Business also provides other opportunities for managing your online reputation. In addition to editing your listings and monitoring reviews, you can also find out how many views, clicks, and shares each listing has had. This data can help you understand how well each listing is performing and what parts of the page are most popular with potential customers.
The Google Business Profile is a free tool that you can use to increase your business. In this article, we’ll explore the features of the profile and how they can help your business. Then show you a real-life example of how improving your online reputation can increase your business significantly. Whether you’re looking for more phone calls or web traffic, Google is the ultimate local search engine for everything. A Google Business Profile with a good rating and several 5-star reviews helps ensure that people find your business when looking for products and services you offer.
Your Google My Business listing shows searchers where and how to visit your business. A Google Business Profile also improves your local search exposure meaning you will get more traffic. In particular, a listing for a local business is more likely to appear when people search for a nearby business using Google Maps. Business owners can now improve and manage their online reputation. They can respond to reviews, be more active on social media, and use google analytics to track and monitor their website traffic. Google Business Profile has a number of features that are useful for business owners trying to grow their online presence.
1-Post to your Google Business Profile about announcements, new products or services, and also offer coupons and promotions.
2-Get 5-star reviews from your satisfied customers which improves your overall star rating with Google and it attracts more searchers to your business if you have a better rating than your competitors.
3-You can flag inappropriate reviews for removal. If someone posts a review you know to be fake, spam, or just untrue? you have the ability to file a request with Google to remove any that are in violation of Google’s review policies.
4-Lastly, you can list your business in multiple categories that apply to the products or services that you sell. An HVAC company can use Google’s business profile to show that it is a credible company. With the help of this tool, the company can provide information about their location, address, and phone number.
The most popular thing associated with Google’s business profile is Google Reviews. This helps in nurturing customer relationships and building trust among those who have never heard of your company before. If an HVAC company does good quality work at a fair price then people will post their reviews through Google and those show up and help the company to get a lot more exposure. Also according to studies Google has shown publicly when people see a good Google rating of 4.7 or higher out of 5 stars it gives them more confidence to go ahead and contact that company. With HVAC companies the main thing Google can do is generate phone calls for service calls, maintenance, and installations of new units. One single phone call to any HVAC company could be worth hundreds if not thousands of dollars. So this is a very important piece to any HVAC company that expects to compete online and win.
How Can an HVAC Company Double Their Business in 3 months Using Google Business Profile? Let’s find out
Now let’s take a look at a real-life example of a client that we are working with for Erase My Trax. This particular company contacted us in March of 2022 and started working with us to fix their online reputation and to get more real 5-star reviews from customers. As you can see in the month before they started with us which was February of 2022 they had 243 interactions which mean either phone calls, online inquiries, or quotation requests. you can see in the image below
After working with our team for the last part of March 2022 through June 2022 you can clearly see the improvement. Their interactions from their Google Business Profile have more than doubled. In June 2002 they had 513 total interactions from their Google Business Profile. This could equate to thousands of dollars in additional business this company was able to get simply by improving their profile and reputation online with Google.
The first month we worked together this company was not getting very many online quote requests. Fast forward to three months later and now they are getting quote requests from their Google Business Profile every week. It is averaging about three quotation requests per week. If even one of those three quote requests is for a new installation it could be worth easily $1500-2000 or more dollars to this business. Their rating has gone up from a 4.1 to a 4.8 during this time.
The bottom line is that if you do not improve your Google Business Profile and maintain a good rating of 4.7 or higher then it could seriously be affecting your business’s bottom line. If you need help with reviews, removing bad or fake reviews, and increasing your overall star rating with Google please contact Erase My Trax today.