The internet is a powerful tool and can be used for many things both good and bad.. But when someone decides to go online and put negative content or reviews about you it can also be an unforgiving place. I remember when I used to travel to Las Vegas a few times you get off the plane and there was a huge sign that said “What happens in Vegas stays in Vegas”. The last time I went there the sign had be changed where the “stays in Vegas” part had been lined through and it now said “What happens in Vegas stays online forever”. Now that is true more than ever with social media, review sites, etc. When you’ve been in business for any length of time chances are that you’ll have received at least one or two negative reviews or bad comments possibly even some negative content. Once someone puts it online it can stay there forever unless you take some action. The real problem is every 1 star review pulls down your overall rating out of 5 stars.
Luckily there are ways to fix your online reputation and remove negative results from Google. the first thing that needs to happen is you identifying what the specific problem is or what caused someone to post something negative. Then find out if it is possible for you to get rid of the negative results from Google search yourself. This might mean contacting customers asking to remove or change their review, comments on social media sites like Twitter, Yelp or Facebook, or contacting the company who posted them in order to get them removed. This is the part that gets a little bit tricky if you are not an attorney or not well versed in legal things and knowing your rights online. Quick disclaimer: none of this information should be taken as legal advice. Ok that’s out of the way. One thing about Google reviews if you cannot get a specific review removed you always have the opportunity to reply to it which is seen along with the review when anyone reads it. If you have a way to show that you know and can prove the review is fake you can ask for it to be removed/.and it happens. That is helpful to the business owner but unfortunately that 1 star review is still there bringing down your overall rating. Many times people simply do not have the time or the experience to know exactly what to do when needing negative content and reviews from Google’s index.
It is difficult to maintain a good online reputation. You can be doing everything right and still get hurt by the actions of others. This article will help you understand how you can fix your online reputation and remove negative results from Google.
Ok so first make a list of all the URLs with negative content showing up in Google searches for you. Be sure to search several variations (unless the negative is tied to a specific person’s name) some sites rank on page one of Google results for various searches. Plus the public searches using all the different search phrase variations. So once you have identified and made a list of all the items you need to look at the domains and see if you are realistically able to get them removed yourself? Sometimes it is possible and sometimes it is not. What I recommend to anyone needing professional help with things like this is a service like Erase My Trax at http://www.erasemytrax.com . They offer a 90-day money-back guarantee on removals. Also their success rate with content and review removals is better than 80%. Removals are great because once a URL is de-indexed out of Google it is like it never happened. The final step is is to make sure that the negative content doesn’t come back in the future. Again professional removal companies like Erase My Trax offer guarantees if the same negative result shows up again they remove it at no cost.
If you have a bad online reputation, there are many different ways that you can fix it. You can use tools like Google Alerts or Web of Trust to identify what’s being said about you on the internet. Once you know what’s being said, there are steps that you can take to remove these items from search engines and keep them from coming back again in the future.
Online reputation management is a process that includes removing, controlling, and monitoring the information that appears when someone searches for your name or your business. In today’s market having a good reputation and a solid Google star rating of at least 4.6 stars is equally as important as spending money on things like ads and SEO. Why spend money to drive people to your site only for them to do a quick check of your reviews and find out you have several bad 1 star reviews and a Google star rating of 3.7? In that case all you have done effectively is spent your hard earned ad dollars to drive new business to your competitors. And why? simply because you did not take the time or effort to keep your star rating above a 4.6 and you did not monitor harmful Google results when new potential customers searched for your business.
There are business owners that desperately need to fix their online reputation but for some reason in their minds it is too “expensive” to have it done by a professional. But if you are a long term business kind of person then you know if you did the math paying out a one time fee to remove things like this can do wonders for driving new business back to you (maybe even some from your competitors as now you have a better rating). So it is really an investment that a business owner must make to ensure the long term success of their business. People searching online now expect to do business with companies they see have stellar reviews and ratings plus no negative content showing up about them in searches.
If you need help with cleaning up your reputation online or having harmful reviews and content removed contact Erase My Trax at their website erasemytrax.com If you are an agency and you would like to start offering these services to your clients please contact Erase My Trax through their website to inquire about their white label reseller plans.